Reading #7
Promotions
Mailers
- mini portfolio mailers, made the size of a padded envelope. a screw holds them together to make a fan of samples
- many promotional items can be very inexpensive
Books and Monographs
- monograph = self-published book of your own work
- expensive, time consuming, and difficult to sell
CDs
- Can be easy for art directors to store, and less intrusive than a PDF
PDFs
- easy to make and update - can be cheaper than a website
- a good choice if you are working with large format work
- some designers think that print portfolios are a thing of the past and that work can be presented just as well digitally
